Noel Franus

Research and Design Leadership
San Francisco, California

I'm a consultant working with companies like Domino's, Google, Spotify, MetLife, and AmEx to create clarity amidst chaos -- helping them research their customers, identify their unmet needs, and design products + services that deliver growth.

Complexity creates space for opportunity. This belief has fueled my efforts leading teams as ECD at R/GA in San Francisco/Singapore/Tokyo, and as VP UX at CP+B; as founder of the P.ink social impact network; and as founder of Carbon IQ, one of San Francisco’s first UX firms.

Our present moment is chaotic. It's also a rare opportunity for making sense of changing behaviors, cultures and markets. Let's talk.

© Noel Franus. All rights reserved.

Work

For 20 years I've helped companies change and grow. In some cases, that's involved leading leading 40+ person creative departments, and in others I'm on the ground conducting interviews, leading sensemaking sessions, and building prototypes.

Most engagements are confidential. Here are a few stories that aren't.

Contact me for my portfolio.

Digital transformation

Over the course of nearly six years, my teams at CP+B and I grew a practice of design thinking and a culture of experimentation — one that shipped 14 major product releases and 7 platform extensions. In this time, most notable metrics increased: conversion rates, ticket totals, order frequency, and franchise revenues. Domino’s digital orders grew from 15% to more than 65% of its US business.

My role: VP of Experience Design.
Visit anyware.dominos.com or contact me for more details.

Rethinking discovery

How do we discover new music we love — and how does what we love become part of our identity? I led teams designing next-generation discovery experiments, some of which have been baked into the core Discovery experience that listeners use today.

My role: consulting lead for research, strategy and design.
Contact me for more details.

Designing for behavioral change

MetLife wanted to offer a new connected-health service for preretirees, with an initial launch in Japan, then Asia, then to extend globally. The problem: the product was undefined. I led R/GA and client teams in Singapore and Tokyo to conduct primary research, clarify a vision, create prototypes and get the work funded. Along the way we devised new ways of collaborating with executives across three regions.

My role: consulting lead for research, strategy and design.
Contact me for more details.

New tools for personal reclamation

Most breast cancer survivors have two options after a mastetcomy: reconstruction or no reconstruction. That didn't sit right with my sister-in-law Molly. In 2013 my CP+B teams and I leveraged design thinking practices to help Molly and other breast cancer survivors make friends with the mirror after a mastectomy. P.ink has mobilized 1,000+ volunteers in 30+ cities worldwide, and was acquired in 2019. Press: NYT, Associated Press, Today Show, MTV, BBC, Oprah.

My role: founder, MD, supporter of people and ideas.
Visit P.ink at YouTube or contact me for more details.

A few other favorites

Travel and hospitality design
American Express Travel, Turkish Airlines, Hotels.com

Healthcare service design
Aspen Dental, Integrity Health, P.ink

Financial products
American Express Open, Charles Schwab

Retail experience design
Best Buy, Microsoft, Toyota, Verizon

Urban design / digital placemaking
City of Miami, City of Philadelphia

Sonic interaction
American Express, Cisco, Citi, Harrah's, Hearts on Fire, Sun/Java

Workshops

I lead design-thinking and innovation workshops with the intent of helping people and organizations anticipate + adapt to change.

Get in touch if you'd like to work together.

Recent engagements

Love Your Unspoken Truths and Design for Massive Change. A bootcamp for clarifying and crafting the story of your next great product, service or campaign. Ongoing; launched in 2016 at Veritas San Jose graduate program, Costa Rica

Experience Mapping: See the System, Change the System. Map your customer experiences, diagnose weak spots in the journey, align teams to address them. Ongoing; launched in 2016 at UXPA in Suzhou, China

Designing New Futures with AI and Conversational Architecture Workshop lead. 2019 / Interaction 19, Seattle

Designing The Future We Deserve Chair/charrette lead. 2016 IXDA Student Design Challenge, Helsinki

Envisioning the Connected City Chair/charrette lead. 2015 IXDA Student Design Challenge, San Francisco

Designing the Greatest Product Journey on Earth 2014 Veritas Design Summit, San Jose, Costa Rica

Designing Product Ecosystems that Believe in Sex After Marriage 2012 SXSW Austin

Sound, Brands and Social Change 2011 Sao Paulo World Usability Day

Experience Architecture: Sonic Narratives in Physical Spaces 2008 Harvard Graduate School of Design

Say Hi

I look forward to hearing from you.

Phone: +1-303-881-9053
Email: noel@franus.com

Thank you

Thanks, we'll talk soon. You can also find me on...

LinkedIn
Medium
Twitter