About me

Screen Shot 2019-06-05 at 9.23.03 AMScreen Shot 2019-06-05 at 9.23.12 AMScreen Shot 2019-06-05 at 9.23.21 AMScreen Shot 2019-06-05 at 9.23.31 AMI’m currently Head of Product + Service Design / Executive Creative Director with R/GA, a global design and innovation firm. I lead the creative team for the agency’s San Francisco 100-person studio, and partner with clients worldwide to launch new businesses, products, and services.

In a prior life, I started one of San Francisco’s first user experience consultancies, spent an unreasonable amount of time exploring how people respond to sound, launched a movement to reframe survivorship after a mastectomy and continued to explore ways for crafting impactful products and services.

A few highlights below. For a deeper dive, feel free to request my portfolio.


• Led research, strategy and design out of Tokyo and Singapore for a connected health platform for MetLife.

• Directed digital design initiatives for Coca-Cola, Schwab, BlackRock and iHeartMedia, as Interim Chief Creative Officer with Comrade/CI&T, a global consultancy based in the Bay Area and Brasil,

• Designed a digital wayfinding platform for a massive, mixed-use development in downtown Miami. [Check it out]

Led the discovery phase for a block-wide urban innovation initiative in Center City Philadelphia. [Check it out]

Led the research, strategy and experience design for a new type of music discovery product for Spotify.

Led strategy+design for a successful end-to-end, connected-car vision pitch for one of the world’s largest automakers.

Created the digital growth strategy for a global athletic shoe retailer.

Collaborated with the executive team on org-structure and digital transformation
initiatives for Integrity Health and Hospice, the largest healthcare organization in Missouri. [Check it out]

As VP/Director of Experience Design with Crispin Porter + Bogusky (2009-2015), I led digital strategy and experience design for Domino’s [check it out] and the explosive growth of its digital footprint—our talented teams built groundbreaking ordering platforms for web, mobile, wearables, places and voice interfaces.

We also built multiple digital platforms for American Express, American Express Travel [check it out], Aspen Dental [check it out], Hotels.com, Turkish Airlines, Microsoft Windows, Windows Phone, and Best Buy.

Finally, we had the chance to solve meaningful problems from scratch—and build a global movement along the way. Check out our P.ink social innovation platform, which is now its own 501c3 charity.

Related: I also do workshops. I enjoy helping design thinkers and doers become leaders. And helping leaders become effective change-makers.

Let’s talk. I’m based in San Francisco, and collaborate with clients around the globe.


  • New York Times
  • CNN
  • MTV
  • PBS
  • ABC Nightline
  • BBC News
  • FOX News
  • the Associated Press
  • the Washington Post
  • Fast Company
  • Upworthy
  • Buzzfeed
  • PSFK
  • Springwise,
  • I.D. Magazine
  • O the Oprah Magazine
  • Sports Illustrated.

Ask me about that awkward appearance on This American Life.

A few awards

  • Cannes. Amex Small Business Saturday: gold lion, integrated + creative effectiveness. Domino’s Show Us Your Pizza: bronze, cyber.
  • One Show. Domino’s Pizza Hero: merit, brand transformation. Times Square Tracker: merit, experiential.
  • Clios. Best Buy Movie Mode: bronze, innovative media. P.ink: shortlist, media.
  • NY Festivals. P.ink: bronze world medal; finalist, integrated.
  • Jay Chiat. AmEx Nextpedition: silver, brand experience.