Digital Cities: Miami

Brickell City Centre digital wayfinding and brand-building

The opportunity: connect the digital and physical worlds for a massive, mixed-use development that aimed to shift downtown Miami from a cluster of closed office buildings into an open hive of activity

My role: lead the digital team — own the research, strategy, concept design and UX.

Impact: we built a user-focused, contextually aware web app and desktop site that provided digital wayfinding, retail connectivity and events recommendations.

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