I design for the spectrum of experience—from first moments of truth to the moments that enable continuous engagements that can last for years.

My approach is informed by empathy-driven research and a deep-dive into business factors. And my insights guide digital strategy, organizational design and interaction design as we seek to bring powerful moments to life.

Most clients confidential. Two client projects below. 


Aspen Dental: rethinking the relationship between people and their dentist

Digital strategy + service design + digital platform design

Aspen Dental was seeking an advertising boost. The business, however, required a systemic overhaul of its customer experience. Over the course of two years, my teams at CP+B and I set out to redesign the the latter to boost the former.

The question guiding our research, strategy and design: how would we build a best-imaginable relationship between people and their dentist?

Screen Shot 2018-03-28 at 9.46.14 PMScreen Shot 2016-04-05 at 2.39.03 PMScreen Shot 2018-03-28 at 5.30.45 PM


Integrity Home Care and Hospice

Organizational strategy + digital platform design

How do we design for dignity within and across during life’s most critical moments? I led research, strategic envisioning, executive alignments, experience design and concept prototyping for a modern digital platform connecting Integrity’s clients and caregivers.