I design for the spectrum of experience—from first moments of truth to the moments that enable continuous engagements that can last for years.
My approach is informed by empathy-driven research and a deep-dive into business factors. And my insights guide digital strategy, organizational design and interaction design as we seek to bring powerful moments to life.
Aspen Dental: rethinking the relationship between people and their dentist
Digital strategy + service design + digital platform design
Aspen Dental was seeking an advertising boost. The business, however, required a systemic overhaul of its customer experience. Over the course of two years, my teams at CP+B and I set out to redesign the the latter to boost the former.
The question guiding our research, strategy and design: how would we build a best-imaginable relationship between people and their dentist?
Integrity Home Care and Hospice
Organizational strategy + digital platform design
How do we design for dignity within and across during life’s most critical moments? I led research, strategic envisioning, executive alignments, experience design and concept prototyping for a modern digital platform connecting Integrity’s clients and caregivers.